Compared to other broadcast media,cable advertising is more likely to attract specialized audiences and permit niche marketing.This characteristic of cable advertising is known as _____.

Question

Quizplus · Accepted Answer

Narrowcasting refers to the ability of cable advertising to target specific, specialized audiences. This allows for niche marketing, which can be more effective than traditional mass marketing methods used in other broadcast media. Personalcasting, crowdcasting, and datacasting are not terms typically associated with cable advertising.

Compared to Other Broadcast Media,cable Advertising Is More Likely to Attract