When setting a price level policy,a good marketing manager knows that
A) introductory price dealing usually does not increase sales.
B) a penetration price makes the most sense when there is a large "elite" market.
C) a "skimming" price may lead to low profits if demand is very elastic.
D) it's easy to raise prices if the initial price is too low.
E) none of these alternatives is correct.

Question

Quizplus · Accepted Answer

Introductory price dealing usually increases sales; penetration price makes the most sense when there is a small elite market; skimming price may lead to high profits if demand is very elastic; and it's easier to lower prices if the initial price is too high.

When Setting a Price Level Policy,a Good Marketing Manager Knows