With regard to bid pricing, a marketing manager should be aware that:
A) the same overhead charges and profit rates usually apply to all bids.
B) bids are usually based on inspection.
C) a big problem is estimating all the costs-including the variable and fixed costs that apply to a particular job.
D) e-commerce is of little use in bid pricing.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Bid pricing requires careful consideration of all costs, including both variable and fixed costs, which can be challenging to estimate accurately. The other options are incorrect. Overhead charges and profit rates can vary based on the specific bid and industry, bids may not always require inspection, and e-commerce can be useful in bid pricing.

With Regard to Bid Pricing, a Marketing Manager Should Be