If a supermarket runs an ad for a gallon of milk in the local newspaper at a price that many consumers will recognize as a low price for this product,this is an example of:
A) reference pricing
B) price lining
C) bundle pricing
D) leader pricing
E) bait pricing

Question

Quizplus · Accepted Answer

Leader pricing means setting some very low prices-real bargains-to get customers into retail stores.

If a Supermarket Runs an Ad for a Gallon of Milk