Customers are likely to be less price sensitive
A) the greater the total expenditure.
B) the greater their share of the cost.
C) the greater the significance of the end benefit.
D) the easier it is to compare prices.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

When the end benefit is significant, customers are more likely to prioritize achieving that benefit over price, making them less price sensitive.

Customers Are Likely to Be Less Price Sensitive