Switching costs refer to costs that a customer faces when buying a product that is different from what has been purchased or used in the past.

Question

Quizplus · Accepted Answer

Customers are sometimes less price sensitive if there are switching costs-costs that a customer faces when buying a product that is different from what has been purchased or used in the past. Switching costs can be quite high for some business customers.

Switching Costs Refer to Costs That a Customer Faces When