Strategic group mapping is a visual technique for displaying
A)how many rivals are pursuing each type of strategy.
B)which companies have the biggest market share and who the industry leader really is.
C)the different market or competitive positions that rival firms occupy in an industry and for identifying each rival's closest competitors.
D)which companies have the highest degrees of brand loyalty.
E)which companies have failing business models.

Question

Quizplus · Accepted Answer

Strategic group mapping is used to identify the different market or competitive positions that rival firms occupy in an industry and for identifying each rival's closest competitors. It helps in identifying the key strategic variables that differentiate firms within an industry and enable firms to plot competitors on a two-dimensional map using these variables.

Strategic Group Mapping Is a Visual Technique for Displaying