What is the best technique for revealing the different market or competitive position that rival firms occupy in the industry?
A) Strategic group mapping
B) Global industry change
C) Dynamic mapping analysis
D) Distribution analysis
E) None of these.

Question

Quizplus · Accepted Answer

Strategic group mapping is the best technique for revealing the different market or competitive positions that rival firms occupy in the industry. Strategic group mapping helps to identify groups of firms that have similar characteristics and compete with each other in the same market segment. This allows managers to identify the key strategic differences between competitors and to formulate effective competitive strategies. Global industry change, dynamic mapping analysis, and distribution analysis are important tools for analyzing the industry environment, but they are not specifically designed to reveal differences in the competitive positions of rival firms.

What Is the Best Technique for Revealing the Different Market