The chief difference between a broad differentiation strategy and a focused differentiation is:
A) the size of the buyer group that a company is trying to appeal to.
B) the degree of bargaining power that buyers have.
C) whether the product is strongly differentiated or weakly differentiated from rivals.
D) the type of value chain being used to achieve a differentiation-based competitive advantage.
E) the number of upscale attributes incorporated into the product offering.

Question

Quizplus · Accepted Answer

The chief difference between a broad differentiation strategy and a focused differentiation is the size of the buyer group that a company is trying to appeal to. A broad differentiation strategy targets a large buyer group with a highly differentiated product, while a focused differentiation strategy targets a narrow buyer group with a highly differentiated product. Other factors, such as degree of bargaining power, strength of differentiation, and value chain, may be similar between the two strategies.

The Chief Difference Between a Broad Differentiation Strategy and a Focused