A route to take in developing a differentiation advantage includes:
A) incorporating product attributes and user features that raise the buyer's overall costs.
B) incorporating tangible features that add functionality,increase customer satisfaction with the product specifications,functions,and styling.
C) incorporating specific signals of differentiation.
D) incorporating intangible features that enhance buyer satisfaction in economic ways.
E) All of these.
Correct Answer:
Verified
Q51: Broad differentiation strategies are well-suited for market
Q52: Pursuing continuous quality improvement as a uniqueness
Q53: Focused strategies keyed either to low-cost or
Q54: A pitfall to avoid in pursuing a
Q55: What sets focused (or market niche)strategies apart
Q57: Which of the following is NOT one
Q58: The objective of differentiation:
A) is to offer
Q59: In which one of the following market
Q60: A broad differentiation strategy generally produces the
Q61: The risks of a focused strategy based
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