Uniqueness drivers are a:
A) set of factors (analogous to cost drivers)that are particularly effective in having a strong differentiation effect.
B) company's hidden success factor for creating over-the-top product features that will command the highest price in the industry.
C) technique for easily identifying factors that validate the firm's performance.
D) set of factors that verify the unique nature of the firm.
E) All of these.

Question

Quizplus · Accepted Answer

Uniqueness drivers are a set of factors that are particularly effective in creating differentiation and standing out in the market. They are similar to cost drivers in that they have a strong impact on a company's overall strategy, but instead of driving down costs, they drive up perceived value among customers.

Uniqueness Drivers Are A