Which is the following statements is true of category management?
A) Category managers are responsible for the profitability of their product groups.
B) Category managers help a retailer's category buyer maximize sales for a particular manufacturer's product rather than the whole category.
C) Category managers are usually assigned to a single brand rather than each retail chains.
D) Category managers are oriented toward mass market advertising, not in-store merchandising.

Question

Quizplus · Accepted Answer

Category managers are responsible for the profitability of their product groups, which may include a variety of brands and subcategories, not just a single brand. They work closely with category buyers to develop strategies for maximizing sales and profits within their assigned categories. In doing so, they may focus on individual manufacturers' products as well as the overall performance of the category. Category managers are often involved in in-store merchandising and promotion activities, which can influence shoppers' purchasing behavior.

Which Is the Following Statements Is True of Category Management