Which of the following is NOT true of a company that succeeds in differentiating its product offering from those of its rivals?
A) It can avoid having to compete on the basis of simply a low price.
B) It commands a premium price for its product.
C) It usually increases unit sales.
D) It gains buyer loyalty to its brand.
E) It attracts mainly price-conscious buyers.

Question

Quizplus · Accepted Answer

A company that successfully differentiates its product offering from its rivals is usually able to command a premium price, gain buyer loyalty, and increase unit sales. However, it is less likely to attract mainly price-conscious buyers who are focused solely on the lowest price. Therefore, option E is not true.

Which of the Following Is NOT True of a Company