When American Express Co.advertised that it would donate 3 cents per transaction to nonprofit anti-hunger groups over a two-month period for all charges against its credit card,it was an example of:
A) cause-related marketing.
B) checkbook philanthropy.
C) the triple bottom line.
D) a scenario.

Question

Quizplus · Accepted Answer

The advertising strategy used by American Express is an example of cause-related marketing, which is a type of marketing that involves supporting a social cause, such as nonprofit organizations or charitable causes, as a way to generate sales for a business.