When a corporation aligns its charitable strategy with its business strategy,it is known as:
A) venture philanthropy.
B) strategic philanthropy.
C) philanthrocapitalism.
D) altruism.

Question

Quizplus · Accepted Answer

Strategic philanthropy involves aligning a corporation's charitable giving with its overall business objectives and goals. This helps the company to create a positive impact on society while also benefiting its bottom line through enhanced reputation, improved employee engagement and customer loyalty, and increased innovation and competitiveness. Venture philanthropy focuses on investing in social enterprises and non-profits in a way that generates both social and financial returns, while philanthrocapitalism refers to the use of market-based approaches and private sector principles to drive philanthropic impact. Altruism, on the other hand, is a selfless concern for the welfare of others without expecting anything in return.

When a Corporation Aligns Its Charitable Strategy with Its Business