Which of the following is a traditional,passive form of corporate philanthropy characterized by donations to multiple worthy causes without any relationship to business strategy?
A) Altruism
B) Cause-related marketing
C) Checkbook philanthropy
D) Venture philanthropy

Question

Quizplus · Accepted Answer

Checkbook philanthropy is a traditional, passive form of corporate philanthropy characterized by donations to multiple worthy causes without any relationship to business strategy. Altruism refers to an unselfish concern for the welfare of others, which may or may not involve corporate donations. Cause-related marketing and venture philanthropy are both forms of strategic corporate philanthropy that involve a closer relationship to business strategy.

Which of the Following Is a Traditional,passive Form of Corporate