A rule of thumb for moderate- to high-technology firms is that a six-month delay in bringing a product to market can result in a gross profit loss of about 35 percent.

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For example, a rule of thumb for moderate- to high-technology firms is that a six-month delay in bringing a product to market can result in a loss of market share of about 35 percent.

A Rule of Thumb for Moderate- to High-Technology Firms Is