Senior executives at a large tire company learned that one line of tires had a tendency to fall apart in very warm weather.This resulted in several vehicle accidents in the Middle East and South America.However,the executives did not hear about these problems until several weeks after they were known to lower-level managers.Although the senior executives encourage staff to communicate all information,the lower-level staff held back the information for fear that they might lose their jobs.Which communication concept best describes this communication situation?
A)Media richness
B)Persuasive communication
C)Filtering
D)Flaming
E)Information overload

Question

Quizplus · Accepted Answer

Filtering refers to the intentional manipulation of information to make it more favorable or acceptable to the recipient. In this scenario, the lower-level managers filtered the information about tire failure, omitting significant details for fear of the repercussions of communicating negative news to their senior executives.

Senior Executives at a Large Tire Company Learned That One