Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run are called _____ products.
A) salutary
B) pleasing
C) desirable
D) deficient
E) convenience

Question

Quizplus · Accepted Answer

Desirable products are those that provide both high utilitarian (functional) and hedonic (pleasure-related) value, benefiting consumers and society in the long run.

Products That Deliver High Utilitarian and Hedonic Value and That