The focal motivation for consumer misbehavior is _____.
A) value
B) belief
C) trust
D) esteem
E) ethic

Question

Quizplus · Accepted Answer

Consumer misbehavior can stem from a discrepancy in values between the individual and society, leading to actions such as theft or deception. This is supported by research on consumer ethics and values. B) belief, C) trust, D) esteem, and E) ethic may be related to consumer behavior, but are not specifically linked to consumer misbehavior.

The Focal Motivation for Consumer Misbehavior Is _____