When consumer misbehavior is the outcome of a deliberate decision-making process that weighs the risks and rewards of the behavior,it is referred to as opportunism.

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Opportunism refers to a deliberate decision-making process where consumers weigh the risks and rewards of their behavior before engaging in it. This can include seeking out discounts or deals, exploiting loopholes in policies, or engaging in fraudulent activities.

When Consumer Misbehavior Is the Outcome of a Deliberate Decision-Making