Consumer inertia means that a consumer will tend to continue a pattern of behavior until some stronger force motivates him or her to change.

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Consumer inertia refers to the tendency of consumers to keep engaging in their current pattern of behavior, such as purchasing from the same brand or store, until something significant motivates them to switch to a different behavior or brand. This can be due to a variety of factors, including habit, loyalty, convenience, or perceived high costs of switching.

Consumer Inertia Means That a Consumer Will Tend to Continue