ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:

-Refer to Energy Bar Scenario.Using the lexicographic rule,the consumer is most likely to select _____.
A) Crayton Bar as it has the highest protein content
B) Goodie-meal Bar as it has the lowest fat content
C) Snacky-Bar as it has the lowest sugar content
D) Goodie-meal Bar as it has the highest sugar content
E) Snacky-Bar as it has the lowest calorie count

Question

ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:
 
-Refer to Energy Bar Scenario.Using the lexicographic rule,the consumer is most likely to select _____.
A) Crayton Bar as it has the highest protein content 
B) Goodie-meal Bar as it has the lowest fat content 
C) Snacky-Bar as it has the lowest sugar content 
D) Goodie-meal Bar as it has the highest sugar content 
E) Snacky-Bar as it has the lowest calorie count

Quizplus · Accepted Answer

Using the lexicographic rule, the consumer prioritizes the attributes in the order given, meaning that the attribute with the highest priority (protein content) is the most important, and only if two or more options have equal protein content, the next attribute (calories) is taken into consideration. Among the three options, the Crayton Bar has the highest protein content (29g) and is, therefore, the best choice for this consumer.

ENERGY BAR SCENARIO Nutrition Labels on Products Provide Considerable Information for Consumers. for for Consumers