Superordinate categories tend to be more detailed than subordinate categories.
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Q3: With attribute-based evaluation, consumers evaluate products based
Q18: The determinant criterion for a product remains
Q20: Consumers have unlimited ability to process all
Q21: A signal is a characteristic that allows
Q22: A consumer looking for a particular color
Q22: Perceived quality refers to the quality of
Q24: Underlying attributes are visually apparent and easily
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Q26: Objective quality refers to the quality of
Q28: Perceptual attributes are sometimes referred to as
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