Determinant criteria are the evaluative criteria that are related to the actual choice that is made.
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Q3: With attribute-based evaluation, consumers evaluate products based
Q4: Hedonic criteria pertain to economic aspects associated
Q12: Utilitarian criteria include emotional, symbolic, and subjective
Q12: Marketers position a product on the determinant
Q14: Product categories are mental representations of stored
Q15: When considering a new product,consumers rely on
Q18: The determinant criterion for a product remains
Q20: Consumers have unlimited ability to process all
Q21: A signal is a characteristic that allows
Q22: A consumer looking for a particular color
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