Running commercials for sleep medication during the middle of the night is an example of _____.
A) shockvertising
B) cool hunting
C) advertiming
D) conquesting
E) meta-advertising

Question

Quizplus · Accepted Answer

Advertiming refers to the practice of scheduling advertisements to coincide with specific times of day or events. Running commercials for sleep medication during the middle of the night is a prime example of advertiming, as it targets an audience that is more likely to be seeking solutions for their lack of sleep during those hours.

Running Commercials for Sleep Medication During the Middle of the Night