Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?
A) Consumers are more likely to process purchase related information at a deeper level.
B) Consumers are more likely to rely on simple choice heuristics.
C) Consumers' orientations are more likely to switch from utilitarian to hedonic.
D) Consumers are less likely to buy brands positioned as relatively high quality.
E) Consumers are more likely to shop with others rather than shopping alone.

Question

Quizplus · Accepted Answer

Consumers who experience time pressure are more likely to rely on simple choice heuristics, such as choosing familiar brands or products, rather than processing purchase-related information at a deeper level. This is because they do not have the time to weigh all the options and make a carefully considered decision.

Which of the Following Is Most Likely to Be True