A consumer who is hired by another to provide input into a purchase decision is known as a(n)_____.
A) conspicuous consumer
B) laggard consumer
C) early majority purchaser
D) surrogate consumer
E) universal purchaser

Question

Quizplus · Accepted Answer

A surrogate consumer is a person hired to provide input into a purchase decision for another consumer. This may occur, for example, when a parent hires a professional shopper to assist in purchasing clothing for their child. Therefore, the best choice is D.

A Consumer Who Is Hired by Another to Provide Input