Ken Rogers wants to purchase a new computer for his daughter.In order to make this purchase,he carefully collects information about the latest models in the market,their features,and prices.He plans to make the actual purchase only after extensively researching and evaluating the various models available in the market.According to the hierarchy of effects approach to attitudes,which of the following best describes Ken's actions?
A) Behavioral influence
B) High involvement
C) Low involvement
D) Hedonic
E) Experiential

Question

Quizplus · Accepted Answer

Ken's actions demonstrate high involvement in the purchasing decision, as he is extensively researching and evaluating various models before making the purchase. The hierarchy of effects approach to attitudes suggests that high involvement in a product or decision leads to a more extensive decision-making process, including information gathering and research.

Ken Rogers Wants to Purchase a New Computer for His