The credibility of sources impacts the certainty with which consumer attitudes are held,with lower levels of credibility leading to higher levels of certainty.

Question

Quizplus · Accepted Answer

This statement is true as consumers tend to trust and have higher confidence in sources that are viewed as credible and reliable. The more credible the source, the more confident consumers are in the attitudes they form based on the information received from that source. On the other hand, sources that lack credibility tend to create more uncertain attitudes among consumers.

The Credibility of Sources Impacts the Certainty with Which Consumer