Product _____ refers to the way a product is perceived by a consumer.
A) differentiation
B) augmentation
C) positioning
D) segmentation
E) perception

Question

Quizplus · Accepted Answer

Product positioning refers to the way a product is perceived by a consumer. It is how the company wants their product to be perceived compared to its competitors in the market. It involves creating a unique image and identity in the minds of consumers.

Product _____ Refers to the Way a Product Is Perceived