When a consumer realizes high value from an exchange with a company,_____ improves.
A) relationship quality
B) internalization
C) emotional contagion
D) augmented quality
E) elasticity

Question

Quizplus · Accepted Answer

Relationship quality refers to the strength and longevity of the relationship between a consumer and a company. When a consumer perceives high value from an exchange with a company, it increases their overall satisfaction and trust in the company, leading to the improvement of the relationship quality.

When a Consumer Realizes High Value from an Exchange with a Company,_____