According to which of the following orientations,each customer represents a potential stream of resources rather than just a single sale?
A) Product orientation
B) CVF orientation
C) Hedonic orientation
D) CRM orientation
E) Utilitarian orientation

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) orientation focuses on developing long-term relationships with customers, where each customer represents a potential stream of resources rather than just a single sale. This orientation aims to retain loyal customers and enhance customer satisfaction by providing personalized services and experiences.

According to Which of the Following Orientations,each Customer Represents a Potential