Product differentiation is a marketplace condition in which consumers do not view all competing products as identical to one another.

Question

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Product differentiation is a real concept that exists in the marketplace. It refers to the strategy used by companies to distinguish their product offerings from those of their competitors. The idea is to create a unique selling proposition that sets the product apart from its competitors and appeals to a specific target market. This makes it more attractive to customers who are looking for something different or better than what is already available.

Product Differentiation Is a Marketplace Condition in Which Consumers Do