Which of the following is based on the belief that firm performance is enhanced through repeat business?
A) Cause marketing
B) Transaction marketing
C) Internal marketing
D) Test marketing
E) Relationship marketing

Question

Quizplus · Accepted Answer

Relationship marketing is based on the belief that firm performance is enhanced through repeat business. This marketing approach focuses on building and maintaining long-term relationships with customers by providing superior customer value and satisfaction.

Which of the Following Is Based on the Belief That