A measure of research and development on the balanced scorecard could include:
A)Market share.
B)Number of new products.
C)Sales growth.
D)Cash flows.

Question

Quizplus · Accepted Answer

Number of new products is the best choice as it specifically relates to research and development efforts. Market share, sales growth, and cash flows could be influenced by various factors, not just R&D.

A Measure of Research and Development on the Balanced Scorecard