The balanced scorecard:
A) Is not comprehensive, since it doesn't include all the critical success factors which contribute to competitive success.
B) Helps focus managers' attention to bottom line profits.
C) Is forward looking, stressing nonfinancial measures that can lead to benefits in the future.
D) Fails to reflect environmental and social effects of the firm's operations.
E) Is heavily weighted toward the financial critical success factors.

Question

Quizplus · Accepted Answer

The balanced scorecard is forward-looking and emphasizes non-financial measures that can lead to long-term benefits.

Answer: D
 The balanced scorecard does not fully reflect the environmental and social impacts of the firm's operations, as it primarily focuses on financial and operational measures.

Therefore, the correct answer is C and D.

The Balanced Scorecard