During the sales life cycle, which is an example of what happens during the growth phase?
A) Sales and price decline, as do the number of competitors.
B) Sales continue to increase but at a decreasing rate. The number of competitors and product variety decline.
C) Sales increase rapidly along with an increase in product variety.
D) Sales rise slowly as customers become aware of the new product or service. Product variety is limited.

Question

Quizplus · Accepted Answer

The growth phase is characterized by rapidly increasing sales along with an increase in product variety. This is in contrast to the introduction phase where sales rise slowly as customers become aware of the new product or service and product variety is limited. In the growth phase, there may also be an increase in competitors, but not to the extent that they decline as in option A or B.

During the Sales Life Cycle, Which Is an Example of What