Imagine you are creating a new product to sell in an up-and-coming market.Which of the below statements indicates that it would be easy for you,as the new entrant,to compete in this market?
A) The threat-of-new-entrants force is high in the up-and-coming market.
B) The threat-of-new-entrants force is low in the up-and-coming market.
C) The threat-of-new-entrants force is impossible to define in the up-and-coming market.
D) All of these, depending on the time of year.

Question

Quizplus · Accepted Answer

The threat of new entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market.

Imagine You Are Creating a New Product to Sell in an Up-And-Coming