The most effective sales messages follow this pattern:
A) gain attention, build interest, reduce resistance, motivate action.
B) gain attention, motivate action, reduce resistance, build action.
C) gain attention, reduce resistance, build interest, motivate action.
D) build interest, gain attention, reduce resistance, motivate action.

Question

Quizplus · Accepted Answer

The most effective sales messages typically follow the AIDA model: Attention, Interest, Desire (reduce resistance), and Action (motivate action).

The Most Effective Sales Messages Follow This Pattern