Which of the following statements about direct mail marketing is most accurate?
A) With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
B) Sales letters are generally written by specialists.
C) Direct mail marketing is more invasive than telephone solicitations and more hated than unsolicited e-mail.
D) Because marketing is such a science, very few people ever have the opportunity to write anything considered a sales letter.

Question

Quizplus · Accepted Answer

Sales letters are typically written by specialists who understand how to communicate with a target audience effectively. While e-marketing has certainly become popular, direct mail marketing can still be a successful method of marketing for some businesses. Direct mail marketing is also less invasive than telephone solicitations and less hated than unsolicited e-mail. However, option D is incorrect as sales letters can be written by individuals who are knowledgeable and skilled in marketing and communication.

Which of the Following Statements About Direct Mail Marketing Is