_____ must have the skill to condense all that can be said about a product into a few salient and pertinent points.
A) Account directors
B) Advertising supervisors
C) Copywriters
D) Communication specialists
E) Advertising planners

Question

Quizplus · Accepted Answer

Most ads rely heavily on copy, the words that make up the headline and message. The people who create these words, called copywriters, must condense all that can be said about a product into a few pertinent, succinct points.

_____ Must Have the Skill to Condense All That Can