Which of the following is not true of creative boutiques?
A) Usually, the founders of a creative boutique are graphic designers and/or copywriters.
B) They occasionally subcontract to ad agencies.
C) They tend to be limited to the role of creative suppliers.
D) They provide the same research, marketing, sales expertise, and deep customer service that full-services agencies offer.
E) They focus on developing exciting creative concepts.

Question

Quizplus · Accepted Answer

Some talented artists-such as graphic designers and copywriters-set up their own creative services, or creative boutiques. They work for advertisers and occasionally subcontract to ad agencies. Their mission is to develop exciting creative concepts and produce fresh, distinctive advertising messages. While boutiques may be economical, they usually don't provide the research, marketing, sales expertise, or deep customer service that full-service agencies offer. Thus, boutiques tend to be limited to the role of creative suppliers.

Which of the Following Is Not True of Creative Boutiques