Which of the following statements is true about general consumer agencies?
A) They provide advertising for products that are used in the manufacture of consumer products.
B) They concentrate on institutional advertising accounts.
C) They concentrate on consumer accounts.
D) They derive much of their income from nonadvertising functions.
E) They do not operate internationally.

Question

Quizplus · Accepted Answer

A general consumer agency represents the widest variety of accounts, but it concentrates on consumer accounts-companies that make goods purchased chiefly by consumers (soaps, cereals, cars, pet foods, toiletries).

Which of the Following Statements Is True About General Consumer