Which of the following is an advantage associated with the use of an independent advertising agency?
A) Saving money by cutting promotional overheads and keeping the media commission
B) Increased involvement of management in "single-business" companies
C) Increased control over all channels of distribution
D) An outside, objective viewpoint to the advertiser's business
E) Reduced variable expenses

Question

Quizplus · Accepted Answer

The advertising agency isn't owned by the advertiser, the media, or the suppliers, so it can bring an outside, objective viewpoint to the advertiser's business-a state the advertiser can never attain.

Which of the Following Is an Advantage Associated with the Use