Researchers use _____ to test a message's attention- getting value,readability,and understandability.
A) clutter tests
B) sales tests
C) recall tests
D) inquiry tests
E) attitude tests

Question

Quizplus · Accepted Answer

By using inquiry tests-in which consumers respond to an offer for information or free samples-researchers can test a message's attention-getting value, readability, and understandability.

Researchers Use _____ to Test a Message's Attention- Getting Value,readability,and