Through _____,a pretesting method,researchers can elicit a full range of responses from people and thereby infer how well advertising messages convey key copy points.
A) portfolio analysis
B) attitude testing
C) recall testing
D) direct questioning
E) observational research

Question

Quizplus · Accepted Answer

Through direct questioning, a pretesting method, researchers can elicit a full range of responses from people and thereby infer how well advertising messages convey key copy points. Direct questioning is especially effective for testing alternative messages in the early stages of development, when respondents' reactions and input can best be acted on.

Through _____,A Pretesting Method,researchers Can Elicit a Full Range of Responses