Effective survey questions must ensure that respondents read and understand the questions in the same way.

Question

Quizplus · Accepted Answer

Effective survey questions have three important attributes: focus, brevity, and clarity. They focus on the topic of the survey. They are as brief as possible. And they are expressed simply and clearly. These qualities have a common purpose: to ensure respondents read and understand the questions in the same way.

Effective Survey Questions Must Ensure That Respondents Read and Understand