The product user positioning strategy involves positioning a brand against other products that,while not the same,offer the same class of benefits.

Name: The product user positioning strategy involves positioning a brand against other products that,while not the same,offer the same class of benefits.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Professor Ernest Martin proposed seven distinct approaches to developing a positioning strategy. The product user strategy involves positioning against the particular group that uses the product.

The Product User Positioning Strategy Involves Positioning a Brand Against