Which of the following is a way in which copywriters credibly demonstrate that the sponsor understands the prospect?
A) They use the word "you" frequently.
B) They write a long ad copy.
C) They use unusual layouts and vibrant colors.
D) They write three-word headlines.
E) They use independent test results to substantiate product claims.

Question

Quizplus · Accepted Answer

Research shows that people read what interests them and ignore what doesn't, so the writer must maintain prospects' interest at all times. One way to do so is to credibly demonstrate that the sponsor understands the prospect, knows about his or her problems, needs, and how the product or service will answer them. Copywriters use the word you a lot.

Which of the Following Is a Way in Which Copywriters